Trident CrossFit case study

Trident CrossFit

The Challenge:

Always a supporter of fitness and health in the local community, TARTAN worked with a local entrepreneur and her husband, a former Navy SEAL, to locate space for their new enterprise, Trident CrossFit.  The market was already crowded with other CrossFit gyms and fitness concepts, but a shortage of inventory of suitable industrial properties in the city was the real obstacle.  TARTAN’s find for the Trident was a long-vacant storage facility, where the gym soon blossomed into the premier CrossFit facility in the area and one of the biggest in the country.  The next real estate challenge came when the aging industrial park in which they had established themselves was sold to a developer with plans to convert the park into a mixed-use neighborhood adjoining a future Metro station.  With 500 members enrolled and national recognition, Trident faced a painful reality:  their lease was not going to be renewed.


The Result:

TARTAN found the needle in the haystack by locating a building only two blocks away from Trident’s existing location—a functional and affordable warehouse that had once been an ice cream factory.  Through months of creative negotiations with the property owner and with city staff and planners, TARTAN developed a plan to divide the building, giving Trident the space and access that it needed while leaving the owner with a second leasable space.  With our vision and guidance, a non-compliant storage facility became a revenue-generating property for the owner and, more importantly for our client, the new home for a world-class training facility.

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